Some people do their good deeds to be seen by others, so that they may gain notoriety from men. They have their reward (Matthew 6:1-2, 5, 7, 16). 

But then, there are those who have the word of God sown in their hearts. The seed therefore germinates, buds forth, and blossoms out into something so beautiful that others cannot help but notice! 

13 You are the salt of the earth; but if the salt loses its flavor, how shall it be seasoned? It is then good for nothing but to be thrown out and trampled underfoot by men.

14 You are the light of the world. A city that is set on a hill cannot be hidden.  

15 Nor do they light a lamp and put it under a basket, but on a lampstand, and it gives light to all who are in the house.  

16 Let your light so shine before men, that they may see your good works and glorify your Father in heaven.

~ Matthew 5:13-16